DeJarnette Research Systems
DeJarnette Research Systemsclose
Trade shows: RSNA, HIMSS, SIMS
Exhibit sizes: 20’ x 40’, 20’ x 30’ Island, 10’ x 20’ Inline
Description: Custom purchase
Issue: Maximize corporate identity, allow flexibility and demonstration of imaging software applications/products, and include a casual meeting area. Existing exhibit was very heavy, cumbersome and labor intensive.
Solution: Designed of fabric and metal to lighten exhibit, use maximum height limitation for identity, 3-D graphics to designate product areas/applications.
Result: Prominent identity, clear messaging, flexibility in product groupings, casual meeting areas for approachability. Cost savings in shipping, drayage, and installation and dismantling.
Ziehm Imaging, GmbH
Ziehm Imaging, GmbHclose
Trade shows: RSNA , AAOS
Exhibit sizes: 30’ x 50’ Island
Description: Custom rental exhibit
Issue: To represent Ziehm Imaging as the leading specialist for mobile c-arms, the company for flat technology, and the most innovative company in its field. Provide an open booth space, an innovative and high-tech look, present 5 to 6 mobile imaging solutions, convey clear messaging, and create an exhibit that appears larger than its footprint.
Solution: Design an open floor plan highlighting products, using maximum height limitations with minimal structural interference, a clean, high-tech appearance with clear, concise messaging.
Result: Overwhelming response by clients and fellow exhibitors. “The best booth we’ve ever had,” according to the client. It also was the least stressful show they’d ever had, as ESI accommodated the schedule for installing and dismantling Ziehm equipment very close to plan.
Trade shows: RSNA, ACC, SIMS, Stanford University
Exhibit sizes: 80’ x 100’, 30’ x 40’, 20’ x 20’, 10’ x 20’
Description: Custom purchase components
Issue: Refurbish existing exhibit for a more updated, sophisticated, clean look, yet affordable.
Solution: After evaluating the existing program, ESI determined potential cost savings on freight and exhibit preparation. ESI designed an upscale refurb to the existing exhibit using fabric and lightweight metal components.
Result: After refurbishment, the combined savings on freight fees and preparation fees paid for half the cost of the refurbishment.